I had been starting to regret that I had chosen to be the marketing director for the project. I knew going into volunteering that I had no publicity experience. I had been Lt. Governor of my high school, which at the time was the largest in Michigan. My student government was lucky enough to be empowered by the school system, and more importantly, we enriched. We had an operating budget of 20k, which allowed us to create events and fund them. I had done my share of promoting then.
I was also an editor for my high school newspaper, which again was empowered and enriched, we published 16 pages every 2 weeks. I have advertising and promoting experience from that as well.
Both of those experiences were over 10 years ago.
But I thought, how hard can it be? You figure out what you’ve got, figure out who might be interested in it, and then you harass them until they pay attention. Little did I know that I was biting off more then I wanted to chew… well, I will let the email speak for itself:
To get going on the S1D assignment – start looking up free pr services, email lists of Chicago activism, tech columnists for all local papers (get their email addresses) and phone #s – - -
(1) put all this into a Google spreadsheet that you share with me. The idea is want to get out a short press release that the project has started and we want people to send us suggestions for groups to include and to use the directory. Organize contacts in the spreadsheet: Chicago Dailies, Magazines, College Press – you can get all this online at
http://www.newstips.org/interior.php?section=Resources.
(2) Have you ever written a press release? For a review/tips, go to http://www.newstips.org/interior.php?section=PR+Tips&main_id=141. Use the attached Word doc as template for stationary. Create a new Google doc to record only your S1D outbound messages/press releases, etc (no images). You will be sending out a Word press release as an attachment, you will send out shorter email announcements. You can annotate your content diary-like with brief notes to say something like “Created this press release and sent into A, B, C, D. on May 2,” then “May 6 – followed up and called A,B,C, and D to see if they got press release. They all had. A,B, C not interested, D wanted to know etc….+ Got it?
(3) You will pitch stories to tech/ed/culture editors about this class – get a Friday Tribune, Sun-Times, Reader, New City, Windy City Times, Defender, Pioneer Press, Skyline
and any local papers – Inside Lincoln Park, etc. Get contact info for the student papers – DePaulia, Loyola Phoenix, UIC Flame, UC Maroon, etc. Put all contact into into the Google spreadsheet.
Any questions?
First of all – Again, I have no real experience with publicity and I need to get the editor from the Chicago Tribune on the phone? Also, that link up there at the bottom of the ’1) paragraph’? Yeah, that has 400 links to media organizations. I’ll just whip all those up into a spreadsheet with all their contact info… right after I click on all 400 links to get that contact info since all that is listed is the link, area served and medium.
Oh, and one more thing. Remember me casually tossing off about how hard can publicity be because all you need to know is what you have and who might be interested? Well, I have NO idea what it is that I have. And neither does anyone else in the class or the professor. Which is fine with me as long as my grade doesn’t depend on it. Shit.